Which is better for e-commerce? Facebook vs. Instagram
Which is better for e-commerce? Facebook vs. Instagram
Facebook or Instagram? Instagram or rather Facebook? The explosive growth of both of these portals has meant that not only individuals considering their online presence are now faced with this choice, but also companies, stores and businesses. Both platforms have long ceased to be mere instant messengers used for entertainment purposes and have become effective tools for displaying all kinds of goods and services. Brands have become separate users of social media, who also want to be among your friends and are more than willing to send you an invitation without a hint of embarrassment. Except that, more than the exchange of cordiality or emoticons, they care about the commercial exchange.
Instagram and Facebook, or two people who stole the Internet
Facebook and Instagram are portals that have a single owner, although this was not always the case. In 2012, or 2 years after Kevin Systrom founded Instagram, the app was bought by Facebook founder Mark Zuckerberg for $1 billion. Since then, both apps have seen even more growth. After the merger itself, the two men worked together, but after some time, Systrom stated that he was writing himself out of the business.
Although now both platforms are under one banner, they differ from each other in many ways. Until recently, a Facebook account was a necessity, and a presence on Instagram was a kind of whim that only young people opted for. Since then, a lot has changed. Users of both portals have intermingled and it is no longer possible to make such a distinction. However, the biggest difference can be seen in terms of the format of both platforms.
Instagram appears to be a portal more pictorial, colorful, text-saving and at the same time emanating with photos, images, drawings and short videos. If there are a few sentences under a photo, each line of text is accompanied by numerous emoticons. Facebook, meanwhile, is a space where posts and entries function as more extended comments, where text counts a bit more and is often journalistic in nature.
Through Facebook and Instagram to the heart of customers
Facebook and Instagram quite quickly became a tool for proper product exposure and later even for selling products. Both platforms were even optimized in such a way that e-commerce could function on them as conveniently as possible. The emergence of Facebook Marketplace, Ad Manager on Instagram, and eventually Facebook Shops and Instagram Shop. It allowed for efficient access to customers.
Both portals gather millions of users and, necessarily, already by virtue of their popularity, they are “trend-creators”, i.e. such that the flow of different styles and trends in various fields is facilitated. However, enhancing them with additional sales features makes them very efficient channels for e-commerce.
Thanks to Facebook and Instagram, we can plan our advertising campaign in a very complex way, determining, among other things, the creation of the company’s image, interactions with customers and, of course, its marketing objective.
On Instagram for sure:
you have the chance to reach an unlimited audience (using the right techniques),
present your products in an interesting and diverse way,
you will create an opportunity for two-way communication with your fans e.g. through insta stories,
shorten the purchase path.
Facebook, on the other hand, gives you the opportunity, among other things:
effective building of company image,
publish a variety of posts (formats, topics, form, copy),
create communities by running Facebook groups,
maintaining constant contact with brand recipients.
Of course, these are not all the advantages of both internet giants. So it’s worth planning your social media strategy early enough to take full advantage of both platforms.
Facebook or Instagram?
Facebook ads are quite complex. They can be displayed on Facebook Messenger, which is compatible with Facebook, as well as on other sites. Ads on Instagram are also convenient for users due to such a handy marketing tool as Insta Stories, among others. Moreover, the numerous influencer industry finds itself better precisely in the pictorial format of IG.
Either way, when deciding to advertise on Instagram or Facebook, we need to approach our actions strategically. Both platforms make this possible, so planning your sales activities, analyzing your progress, and observing user reactions are essential functions for running effective marketing campaigns that ensure satisfactory sales.
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