How to Build a LinkedIn Network | The Journey
How to Build a LinkedIn Network ? What are some best practices?
What is LinkedIn LinkedIn is a social network where you’re able to connect with other professionals all over the world. So Emma did you know that two professionals join LinkedIn every second and 50 % of Americans with the college degree, are on LinkedIn. That’s a huge deal. Obviously, LinkedIn has a strong presence for all businesses. Let me ask you hopping on LinkedIn.
What are some things I need to do to get it organized. Well, it’s important for you to make sure you describe every role that you had throughout your career. Have a very professional head shot, make sure you’re really friendly, smiled and buy people land and then also don’t forget about those keywords. Yes, because that will also help you to be found in a search also, you really got to think about what’s relevant, what would be your target audience or the business you’re trying to target? What would they be searching for him?
What do you want to come up at it’s like for me? I do a lot with social media, so I’m definitely looking for people searching for social media help social media marketing. They want to know about Facebook Instagram Twitter, so those are some keywords that definitely need to be infused into my LinkedIn. So a question that I get a lot when it comes to LinkedIn. I’M sure you do too it’s like how do I build my network?
What are some best practices and, honestly, I’m just taking the approach that I give for social media, which is you don’t want to just go and follow some random people just to grow your following. You want to follow people that are relevant to your industry or within your area. If your local brick-and-mortar business, when it comes to LinkedIn, does it matter if I know the person or can I just sum it up like to me, it makes sense to keep it very well event like social media but you’re the expert. What I think, it’s really important, that you have a reason for connecting you: can connect with someone you’ve never even met, but use the things that are right there in front of you. You have people’s description, so you get to learn something about them.
They’re in your industry and it’s interesting to you and you want to know more, let that person know and that person a lost connection requests so don’t be soo concerned like oh. I don’t know that person and they want to think I’m weird they’re there too. So it’s okay, we’ll make sure you let them know why you want to connect. So that’s why LinkedIn always advises, leave a note, you’re more likely to connect right exactly and that’s actually true. So with doing my career, I do a lot of travelling and speaking so I’m meeting essentially strangers all the time and it always catches my eye when someone is connecting with me on LinkedIn and then they say hey.
I was on your webinar yesterday like right away. I’M like dude, that’s awesome, good act. We are now in the same network. So do you advise that? Is that a good practice for everybody?
Listening and like hey, leave a message of why you know this business exactly you want to make sure that you give them a reason why you’re reaching out, because in all honesty, there’s so many people out there that are just hitting the connect button without sending a Message, a lot of people do just disregard that, so you want to make sure you give people a reason to get to know you more and of course, every so often you want to make sure you follow up make sure your network is going to be relevant. So make sure that you’re, following up with them – and you know a smaller more relevant network – is so much better than a large one. That just is not in touch same with Facebook. Just talking about this recently with some local heroes, you know cool cool cool. You have a large following yeah, that’s social proof right, not necessarily you want to make sure that you checked like the hygiene of that list of followers and ensure that they’re in fact relevant and pertinent to your network all right, Sam.
I think that it’s time that I confess something I don’t post on my LinkedIn and I definitely enjoy when other people do and I consume it, but I just don’t take the time to do it. It’s not a big deal. Is that, like a big driving force of being on there, it’s creating content? It’s really important to Kure some content, because just going from a casual you know, viewer on LinkedIn Network, creating content makes you stand out more things that people like comment or share increases your visibility and the whole point of being on that platform is to be seen, and That’s what you want, so you may want to take your LinkedIn Network game up a notch in this is sounding a lot like social media. It is, and it’s okay to be personable.
You know. Yes, LinkedIn is a no platform, but at the end of the day it is social media. What’s the first word social, how people relate and connect with each other? That’s what you want to make sure you do so don’t feel like is stuffy. Linkedin has definitely changed over time.
It’s okay to be personable. Well, I saw a quote that said: LinkedIn is where humor goes to die. I’ve know what people are talking about, what that, but honestly you make of it. What you want, if you want to be connected with people that, like your personality, showcase it LinkedIn now has video. You can also put yourself on video if you’re comfortable with that idea.
I could add this video to my LinkedIn. Well, I think so. Okay, Emma so you said you want to beef up your LinkedIn game. So, let’s start to think about the type of content we’re gone na, create it’s really important. A lot of people think you know, keep it professional.
You know stay away from. You know things that are like politics and things of that nature. That is important, but at the same time don’t forget. You can’t separate your professional and personal. I know, and people like to laugh and smile, so it’s important if you’re gone na share some personal anecdote.
It’s okay, but give people some insight behind it like day at the beach. You showcase that you’re having fun and you’re relaxing, but you can always tie back in the point that you’re not all about work. You like to laugh, you like to you get away so that you don’t get burnt out very important in a professional alright, and this has been awesome. I’ve learned a lot about LinkedIn, I’m a little less intimidated by it and I’m excited to go on there and update my profile. Just thinking about what I already have in place with my social media.
I’ve got that content calendar to keep my strategy on track. It makes sense to me correct me if I’m wrong, I need to add my LinkedIn into this content calendar. Absolutely right. You want to make sure that you have a good goal, that’s feasible for you of how many people you connect to on a regular basis. I suggest 1 to 2 per week start out with that, because quality is way better than just quantity.
You want these connections to mean something and be significant. That’s really building your network in a responsible way. That’s a wrap! You just learned how to build your then network be sure to like this video hey share it on LinkedIn, also subscribe to our youtube channel and bring that bells here, not the last to know about our next video and make sure you comment below, and let us Know what is your go-to message when you’re sending those LinkedIn connection requests? This is the journey see you next time you
Responses